The regeneration of West Bromwich

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The physical and economic regeneration of West Bromwich is now visibly taking shape, with more still to come. In recent years West Bromwich town centre has undergone one of the largest regeneration programmes in the West Midlands region. Hundreds of millions of pounds have been invested into several schemes that provide residents and visitors of the town with state of the art services and opportunities.

Bramham Properties and HCT Homes are experienced property developers with a solid track record of delivering quality residential developments and are now undertaking a project to bring the old Unite building, known as Transport House, back to life.  

Transport House comprises of a detached four-storey office building with a secure car parking area to the rear.  This site has been acquired with planning permission under Permitted Development (PD) rights to convert the office building into 37 residential units. Bramham Properties and HCT Homes are working with Sandwell Council to increase the number of saleable units to 45. These units will range from studio, one bedroom and beautiful duplex units. This building is bursting with potential and with so much to offer it is sure to be an asset to the local area.

Birmingham has been ranked as one of the UK’s most desirable cities to move to. Being described as a brilliant commuter city, an urban jungle with a love for its green space (Walden, 2020). According to the Birmingham Economic Review (2019), Birmingham is the youngest major city in Europe, with under 25s accounting for nearly 40% of its population, proving to be the perfect location for young professionals looking for their next affordable home. Transport House will tick all the boxes to get more people on the housing ladder given each unit’s price point.

Transport House offers exceptional transport links being based in West Bromwich city centre. Metro and bus services providing links to wider locations are within arm’s reach. Lodge Road Metro Station being as close as 0.2 miles away, taking only 13 minutes to arrive in Birmingham centre. As well as this, it’s geographical position in the heart of the national motorway results in a great location for those needing to commute.

With the Tokyo Olympics recently finishing, eyes are now turning to the Birmingham Commonwealth Games in 2022.

Birmingham is set to benefit massively from the Commonwealth Games legacy, it has been estimated that the event will attract over 1 million spectators to Birmingham.  Graham Stuart, Minister for Exports comments “Birmingham Commonwealth Games 2022 will boost exports, attract inward investment and give both the Midlands and the rest of the UK the shot in the arm required to recover from the pandemic and create more and better paying jobs over the years to come”.

BuyAssociation (2021) estimated 4,526 new jobs will be created in the West Midlands in the build-up to the Commonwealth Games, and 950 new jobs annually in the following years as a result of the extra development in the area. This will further lift the city of Birmingham’s status as a top regional business location and start-up capital city.

The Alexander Stadium is currently undergoing a £72 million transformation and a new aquatic centre is being built, available to the public from 2023. As well as this, the local train station, roads, public spaces and bus routes are all expected to get updates, providing another boost to the whole area.

Neil Rami, chief executive of West Midlands Growth Company said “we already know that the West Midlands is a fantastic place to visit, to invest, to trade and to meet. The international profile offered by Birmingham 2022 Commonwealth Games will help us take this message to more people than ever before”.

The future of the highly anticipated HS2 will improve connections and decrease travel times to London.

Eventually HS2 phase 1 will reduce the travel time to London from Birmingham to approximately 49 minutes compared to the previous 2 hours. Looking at central London house prices, a one bedroom apartment in zone 1 is nearly 5.5 times more than that of Birmingham. Transport House is a prime spot for those young professionals wanting to ultimately work in London and wanting to own their own home. 

Birmingham will be the first location to benefit from the future HS2 line, with the project creating new jobs in the area. HS2 has expectations to generate £10bn worth of supply chain contracts and opportunities. In addition, a number of major firms have already begun to open offices in the city ahead of this rail project adding to the 70,500 local and international companies that are already located here. With the promise of improved accessibility, the appeal of living in the Birmingham area is constantly growing.

Transport House is one of the many projects underway in West Bromwich, Bramham Properties and HCT Homes say they are “ensuring homes are energy efficient, with the materials being as responsibility sourced as possible”. It can be assured that Bramham and HCT will carry out this project with the upmost respect for the local area and community while ensuring it is delivered to an exacting standard of finish. With excellent transport links, it’s the perfect location for any buyer looking to take advantage of the new opportunities coming to both West Bromwich and Birmingham in future years.

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